What is the Finding Balance campaign?
The Finding Balance campaign is an initiative designed to increase awareness among older Ontarians about falls prevention. The campaign focuses on real life strategies older adults can implement to prevent falls.
The campaign was developed in 2007-2008 by founding partners, Alberta Centre for Injury Control & Research (ACICR) and Alberta Medical Association (AMA). It is guided by an Advisory Committee comprised of seniors, seniors’ groups, provincial organizations supporting seniors’ health, health care professionals such as physicians, nurses, pharmacists, physiotherapists and rehabilitation specialists, and representatives from all health zones.
The founding partners and the Advisory Committee have engaged in various activities and have developed a number of resources to support community efforts to address seniors’ falls prevention including:
Proclamation of November as Seniors’ Falls Prevention Month
Efforts are made to seek support for Finding Balance in cities, towns, municipal districts, counties and villages across Alberta and Ontario in the form of a civic proclamation to shine a light on the campaign and its key messages, helping to draw further attention to falls prevention.
Design and Distribution of Awareness Materials
Brochure, posters, bookmarks and promotional materials presenting falls awareness and key falls prevention messages are produced and made available free of charge to interested community stakeholders including health care providers, hospitals, libraries, municipalities, native centres, seniors’ centres and pharmacies.
A campaign fact sheet and a diagram depicting how to get up from the floor by yourself safely after a fall are available in English and 10 other languages: Chinese (traditional and simplified), French, Korean, Kurdish, Polish, Russian, Serbian, Spanish, Urdu and Vietnamese. Each of these resources has been posted and made available here.
The Finding Balance website provides information and falls prevention program referrals to seniors. There is also a section for practitioners that features resources, provincial falls prevention updates, research and an on-line patient falls risk assessment and management algorithm.
Templates for news releases and media advisories in addition to templates for newsletter/newspaper articles directed to the general public or professional networks are available for community stakeholders’ use. Finding Balance hosts launch media events early in November and follows up provincially with news releases and requests for stories.