Set up a display and handouts about seniors’ falls prevention at a prominent location such as a mall or store, coffee shop, or health centre. You can download Finding Balance display materials from the Tool Kit that you can print off and use. You can also contact us to request copies of the Finding Balance flyers. Most health areas have A Million Messages for Seniors Falls Prevention display boards and posters which also make excellent displays.
Media events are a wonderful way to generate exposure about falls prevention with your local newspaper and radio station. The possibilities for a media event are endless. Begin by checking with your public affairs or media relations office (if applicable) and by connecting with some of your local partners and stakeholders to start planning. You may wish to involve a senior or health care provider such as a physician, pharmacist, or physiotherapist in your area. You can download a copy of a news release template from the Tool Kit.
Influenza Clinic Promotion
Influenza clinics attract many seniors during the fall and offer a fantastic opportunity to communicate with them. Keep in mind that these clinics are often very busy. During the influenza immunization clinics, you can provide general information about seniors’ falls prevention and distribute a flyer. You can also set up a display in the clinic waiting area. This is also a great opportunity to invite seniors to complete falls risk self-assessment tool that you may download from the Tool Kit.
Host a Seniors Tea
Try hosting an inexpensive tea for seniors. You can offer tea and cookies at a seniors’ centre or the library. During the tea, you can provide some educational resources or offer a short presentation about falls prevention.
Skits and Performances
Contact a local seniors group or amateur dance or theatre company to see if they can offer a creative approach to learning about falls prevention. Some scripts for falls prevention-related plays have already been developed and are available to share. You can organize a special performance during Seniors’ Falls Prevention Month.
Community Centre Senior Scheduled Activities
Approach your local community centres and residential communities to inquire about scheduled activities such as card playing afternoons or chair exercises. You could ask to talk to the participants briefly about falls prevention or ask to set up a display with materials.